CreatorX is the verified roster, analytics layer, and deal pipeline for the modern creator economy — and a foundational pillar of the IPX ecosystem.
In 2024 it became impossible to ignore: brands were spending $250B on creators using software built for a 2014 internet. Spreadsheets. Email chains. Wire transfers. Manual screenshots. The infrastructure had not kept up.
CreatorX was founded to fix the plumbing — verified identity, verified audience, programmatic deal flow, and on-platform settlement. Built so brand teams can move at the speed of culture, and so creators can build careers as serious businesses.
Make the creator economy verifiable, fair, and investable — for every brand, every creator, every fan.
Operators from the world’s biggest social platforms, talent agencies, creative networks, and exchanges.
Former head of talent partnerships at a top-three social platform.
Built and scaled the influencer practice at a global creative network.
Distributed systems leader. Previously platform engineering at a streaming unicorn.
Two-time Cannes Lion winner. Architect of multi-creator brand campaigns.
Talent agent turned operator. 1,000+ creator deals personally negotiated.
Defined verification standards across two of the largest social platforms in the world.
CreatorX is the verified talent layer. CultureX is the trend layer. BrandX is the sponsorship layer. IPX is the capital layer. Together, they form a single operating system for the creator economy.
BrandX sponsorship campaigns pull verified creator inventory directly from CreatorX. One verified profile, every brand opportunity.
Creator audience data feeds CultureX trend intelligence so brand teams can spot cultural moments before they peak.
Top creators can opt-in to fan investment offerings on the IPX exchange — the first compliant on-ramp for the creator economy.
As featured in
The non-negotiables that shape every product decision, every contract, every payout.
No fake followers. No padded engagement. Every CreatorX profile is verified, audited, and re-checked quarterly.
90% of every deal goes to the creator. Always. We refuse to monetize talent through hidden fees or dark patterns.
We optimize for repeat brand-creator relationships, not one-off transactions. Creator careers are decades, not campaigns.
Open metrics. Public take rates. Auditable contracts. The creator economy deserves the same trust standards as public markets.
We’re hiring engineers, designers, talent partners, and operators. We’re also always open to brand and platform partnerships.