CultureX is the agency arm of IPX, born from the merger with Culture Creative — one of the industry’s most decorated, Emmy- winning 360° agencies. Same craft. Bigger machine. Real ownership.
For two decades, Culture Creative paired the right creatives with the right cultural moment for brands like Lexus, Pepsi, Cotopaxi and a generation of artists, athletes and founders. Cinematic social. Master execution. Authentic stories told through multimedia channels and live experiences.
Their thesis was simple and rare: every project deserves a creative team that has actually lived the culture being told.
CultureX is the next chapter — that craft, that nuance, that roster, now wired into the IPX exchange. The same team. A bigger machine. And a financial layer worthy of the IP being created.
Move culture and move markets. Build the IP that defines the moment, and tokenize the moment that defines an era.
A small senior team that has signed the talent, run the campaigns and built the operating system you’re reading about.
20-year creative industry veteran. Built Culture Creative from a one-room shop into an Emmy-winning agency before architecting the IPX merger.
Former president of a top-3 holding company; left to build the agency he wished existed for the next generation of cultural IP.
Two decades repping music, sport and creator talent. Closed over $400M in deals across her career.
Strategy lead behind some of the decade’s most cited brand reinventions. Author of the IPX cultural intelligence framework.
Documentary and commercial director with credits across Netflix, Apple TV+ and three major streaming platforms.
A&R, curator and community-builder; leads CultureX’s embedded subcultural research practice across music, gaming and faith.
Every project gets a creative team that has actually lived the culture being told. No tourism. No appropriation.
Roster sees every line. Brands see every metric. Receipts are not a feature — they’re table stakes.
We optimize for IP and equity, not headcount and impressions. The asset is the only thing that compounds.
CultureX is one node in the IPX stack — alongside CreatorX, BrandX, LIVE X, PodX and IPX Studios. We are stronger together.
If we sound like the room you’ve been looking for — talent, brand, fund or founder — let’s build something.