7
La Melaza
$MELAZA × IPX Studio X
José Reyes celebrating in a Mets uniform
IPX Studio X OriginalFounding-talent partnership · 60/40$MELAZA · V5 C-List

Own the story.
Share the upside.

The first Mets legend on the exchange for intellectual property — a four-part bilingual docuseries produced by IPX Studios, funded by the fans, majority-owned by José. Hold $MELAZA.

  • 4 × 60 minutes — prestige, bilingual EN / ES, first-person
  • José 60% · IPX 40% · $5.0M production, $0 from talent
  • Hold $MELAZA: vault, Citi Field premiere, vitilla nights, EL7 vinyl
Scroll
2,138
Career hits
16 MLB seasons
.337
2011 NL batting champ
First Met ever
113
Triples
Mets franchise record
All-Star
517 stolen bases

Fans turned The Last Dance into a global event — then owned none of it. José keeps the majority. The audience rides with him.

One life, four hours

From a dirt field to the roar of Shea.

Every episode cold-opens on seven seconds that changed his life — played three times: broadcast, family tape, and José’s memory of it today.

Villa González
EP 1017 seconds
Villa González

June 10, 2003 — first MLB at-bat, heard on a transistor radio in a DR kitchen.

A town, a broomstick, a bottle cap. Signed at 16 for next to nothing — the pipeline that builds shortstops, and the family that built this one.

Shea
EP 1027 seconds
Shea

Endy’s catch, Game 7, 2006 — from the on-deck circle.

Debut at 19. Triples into the gap, Los Mets, 2006 heartbreak, the .337 crown — and the exit that broke Queens’ heart.

El Viaje
EP 1037 seconds
El Viaje

A Rockies clubhouse TV announcing his trade, mid-shave.

Miami. Toronto. Colorado. Money, injuries, the fall from grace — and owning all of it. The 2016 return, and mentoring the next No. 7.

La Melaza
EP 1047 seconds
La Melaza

A studio playback meter jumping where a crowd used to be.

The stadium goes quiet; the studio gets loud. EL7 Music, family, the academy kids — and what a legacy sounds like.

The vault

Not a highlight reel. A first-person story.

Dominican light. New York steel. 4:3 archival that interrupts, argues, and answers the present.

The spark — Queens singing his name
The spark — Queens singing his name
Most exciting Met of his generation
Most exciting Met of his generation
REYES 7 — the number that became a chant
REYES 7 — the number that became a chant
2011 NL batting champ — first Met ever
2011 NL batting champ — first Met ever
113 triples — Mets franchise record
113 triples — Mets franchise record
Los Mets swagger — Shea, then Citi
Los Mets swagger — Shea, then Citi
Signed out of Villa González at 16
Signed out of Villa González at 16
First person. Two languages. No spin.
First person. Two languages. No spin.
The devices

Three ways in. One voice.

José narrates in Spanish and English — the series moves between languages the way his life does, mid-sentence, without apology.

01
The Vault

A literal table. José and family lay hands on objects — the first glove, the 2011 lineup card, a bottle cap — and the story runs from the object.

02
7 Seconds

Each episode cold-opens on seven seconds that changed his life, played three times: broadcast, family tape, and José’s memory of it today.

03
Vitilla

The street game threads all four hours — kids in Villa González, a night game under lights in Corona, José holding a bottle cap like a championship ring.

Dominican light

Honeyed, handheld, alive. Alexa 35 at golden hour, 96fps for vitilla caps and infield dirt. The DR is shot like memory.

New York steel

Winter blues, long-lens compression, the 7 train rattling over Roosevelt Ave. An empty Citi Field is the Sistine Chapel.

The vault

4:3 archival, VHS family tape, tabloid back pages, 2006 broadcast grain. Archival is never wallpaper.

12 pilot days · Nov 16–27, 2026

Queens and the Cibao. The same spine.

4 NY days · 7 DR days · 1 travel. Then EPs 102–104 roll through February.

Citi Field
Empty-house hero unit — dugout, home plate, 2011
Corona, Queens
The 7 train, Roosevelt Ave, the barbershop debate
Long Island
Family verité — the cage, the trophy room, the studio door
Villa González
Dawn cold open, homecoming drive, the first field
Estadio Cibao
Águilas night — tunnel, box, crowd, foul-line hero
Mets Academy
Boca Chica — José addresses the 16-year-old signees
The $MELAZA token · V5 C-List model

Kickstarter + Netflix + Coinbase. José keeps 60%.

Fans buy in on the bonding curve. The raise closes at $5,543,500. $5.0M escrowed to production before a camera rolls. José puts in the story — and zero capital.

1
01 Launch
$MELAZA goes live on the IPX bonding curve

SEC-compliant rails. Custody and market making handled by IPX.

2
02 Raise
The curve closes at $5,543,500

$5.0M to production. $543,500 to deal costs. Not a dollar from José. Not a dollar from a network.

3
03 Produce
Escrow funds. Cameras roll in November.

IPX Studios delivers all four episodes — crews, budget, post, delivery on streamer spec.

4
04 Trade
The token lists. Holders ride every window.

Citi Field premiere · OTT · LatAm / Caribbean · merch + EL7 soundtrack. Every window feeds the same 60/40.

Founding-talent terms
Supply
1,000,000,000 $MELAZA
José / IPX
60% · 40% — 600M / 400M
Raise close
$5,543,500 on the curve
Production escrow
$5.0M before cameras
FDV target
$1.0M · $0.00212766 / token
Talent capital
$0. Creative control: 100% José

Circulating at target: 47%. Locked under tokenomics: 53%. Token markets carry risk; figures are V5 model outputs, not promises. Lifetime IP potential modeled at $10.0M — José’s 60% share $6.0M.

Token-gated membership

From the dugout to the inner circle.

Four tiers on the live listing. Every tier keeps all perks below it — your $MELAZA balance is the keycard.

Dugout Pass
12,000 MELAZA
~$26
  • All four hours before the public window
  • Premiere watch parties — bilingual EN / ES
  • Tune-in POAP badges
View on the listing
Most joined
Shea Crew
120,000 MELAZA
~$255
  • Citi Field premiere lottery
  • Holder-only EL7 capsule
  • 1.25× rep-the-chant multiplier
  • Clip vault, early
View on the listing
Vitilla Circle
1.2M MELAZA
~$2,555
  • EL7 master-stamped vinyl
  • Vitilla nights in Queens + the Cibao
  • DR homecoming drawing
  • Name in the credits
View on the listing
La Melaza
4.7M MELAZA
~$10K
  • Confirmed Citi Field premiere seat
  • Mets Academy day in Boca Chica
  • Executive-tier credit + wrap dinner
  • 2× earn boost
View on the listing
Rep the chant

Four premieres. Ride for every one.

Holders earn $MELAZA all season — tune in live for POAP badges, cut the vault down, share the story, bring fans.

Tune In · POAP
+25 MELAZA

Watch each premiere live, claim the badge. Four badges in the series set — complete it for a bonus drop and a tier boost.

Clip the Vault
50–500 MELAZA

Cut verticals from episode footage, post with #LaMelaza — verified view milestones pay out.

Share the Story
+10 MELAZA

Share episodes through your tracked member link. Capped per window.

Bring a Fan
+100 MELAZA

Refer a new verified member into the dugout. The leaderboard runs all four hours.

Multipliers by tier — Dugout Pass 1× · Shea Crew 1.25× · Vitilla Circle 1.5× · La Melaza 2×

Three fandoms, one story

Mets nation. The diaspora. Latin music.

One audience nobody else can convene — and a partnership that keeps creative control with José.

José Reyes
José Reyes
Founding Talent · 60%

Subject, narrator, majority holder. 16 MLB seasons. EL7 Music. 2024 La Casa de los Famosos. 100% creative control — including how the 2016 chapter is told.

IPX Studio X
IPX Studio X
Production & 40% Partner

Funds 100% of the $5.0M season and delivers crews, budget, post, finishing and delivery. The series arrives at a buyer’s door already financed.

EL7 Music
EL7 Music
Score & Catalog

José’s label. Güira and tambora replace the sports-doc string section. Every act break lands on a needle-drop the partnership already owns.

Straight answers

Before you take a seat

What is LA MELAZA?

A four-part prestige docuseries — 4 × 60 minutes, bilingual EN / ES — about José Reyes: from a dirt field in Villa González to the roar of Shea, and the reinvention after the final out. The Last Dance rigor. Dembow pulse. Kitchen-table warmth. José narrates his own story in two languages. Working title: LA MELAZA. Produced by IPX Studio X.

What is $MELAZA?

The founding-talent token under the IPX V5 C-List model. 1 billion supply, 60% to José / 40% to IPX. The bonding-curve raise closes at $5,543,500 — $5.0M escrowed to production before cameras roll. Reference price at the $1.0M FDV target is $0.00212766. Holders unlock the tier ladder and earn more by repping the series. FDV is a target, not a promise.

Does José keep control of the story?

Yes. Tokenization monetizes economics only. Ownership, rights, final cut and narrative control stay entirely with José — including how the 2016 chapter is told. He puts in the story and the access. He puts in zero capital. Production risk sits with IPX Studios.

What do the tiers unlock?

Dugout Pass (~$26): episodes early, watch parties, POAPs. Shea Crew (~$255): Citi Field premiere lottery, merch, 1.25× earn. Vitilla Circle (~$2,555): EL7 vinyl, vitilla nights, DR drawing, credits. La Melaza (~$10K): confirmed premiere seat, academy access, executive-tier credit, 2× earn.

When does it shoot?

Twelve pilot days Nov 16–27, 2026 — 4 NY, 7 DR, 1 travel. EPs 102–104 roll on the same spine through February 2027. Post January–May. Citi Field premiere in Q3 2027, then the OTT licensing market.

Is this an offer of securities?

No. This page is informational demo material prepared from the July 2026 pitch package. Token markets carry risk; all figures are V5 model outputs and illustrations, not forecasts or promises of return. Any offering would be made solely through definitive documents.

7

Let's make Queens an owner.

LA MELAZA × IPX — produced by the studio, funded by the fans, majority-owned by José. Read the deck. Take your seat.

Four hours · Two languages · One ownership layer

Get my Dugout Pass — from $26